According to RTrack’s MAU analysis for Roblox in July 2021, approximately 217 Million users were active on the platform in the 30 days preceding July 31st.
Estimated through RTrack’s Enterprise’s proprietary MAU estimation system, the figure for July 2021 was estimated to be higher than ever before, the previous record being 206 Million in June 2021. This data accounted for the 30 days prior to 30th June.
Compared to RTrack’s June Estimate for MAU, 206 Million, this is another substantial jump in players. This change shows Roblox continuing to defy fears and continuing to grow post-pandemic, despite concerns that lockdown easing would cause the platform to lose players.
After months of stagnation in MAU figures, between December 2020 and May 2021, the platform looked to be finally growing again in June. Now with RTrack’s July estimation out, we can see that this trend continued on into July. We will release data for August and September soon, on a shorter delay than previously of 1-3 months (this is an experimental change, RTrack’s data releases are at the discretion of RTrack Data Ltd) and this data will show to what extent the trend follows on from this point. This data is available to Enterprise users immediately, on an hourly rolling data feed. Find out more about Enterprise.
Shown below in the interactive graph are RTrack’s MAU estimates going back to December 2019. Unfortunately MAU estimates were paused for 4 months between August and November 2020, and this gap has been filled in with extrapolated data, based on changes in other statistics such as web traffic, platform concurrent user estimates, and playtime estimates.
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What does this mean for Roblox?
In my March opinion article (before the release of the March MAU Estimate), I said this:
While it’s likely that in the short term many users will end up spending less time on the platform than during the pandemic, long term the prospects for Roblox to grow even further than 200 Million monthly active users seem bright.The next battle for the Roblox Metaverse: A return to normal
After the article was posted, Roblox did see a drop of 7 million users in the March MAU estimate from RTrack.
As I predicted in my article, however, this drop was short lived, the platform began recovering immediately with 202 Million MAU in April, a small drop in May, a big jump in June to 206 Million, and now a further jump to 217 Million in July.
This could mean Roblox is past the pandemic concerns, and has proven that it can retain the players it picked up in the past year.
This also comes just after Roblox reached the milestone of 3 Billion accounts registered. While this figure is unreliable as it includes automated accounts, inactive accounts and alternative accounts (where one person owns multiple), it serves to show Roblox’s explosive growth along with this MAU milestone.
Disclaimer: This figure is an estimate, calculated using RTrack’s own proprietary system. It has not been confirmed or verified by Roblox, and is not an official figure. This should only be used as an indication of the general trend of MAU, not as an exact figure, and there is always a risk that this estimate is inaccurate. The only definite values of Roblox monthly active user counts are released by Roblox, on the Roblox blog.
RTrack MAU reports are no longer released on a schedule, and there will always be at least a 1 month delay on the data. Live data on an hour-by-hour basis is available in the Enterprise plan. Find out more.
See more on the new RTrack site: v3.rtrack.live